Strategic Communications Africa Ltd (Stratcomm Africa) emerged winner in the Corporate Social Responsibility (CSR) Campaign category at the 2017 prestigious PR News Platinum and Agency Elite awards held in New York, USA.
The awards recognize agencies and organisations that have excelled in various aspects of the PR and marketing profession globally.
The event was held at the Grand Hyatt Hotel and was attended by PR agencies from across the globe.
Chief Executive Officer of Stratcomm Africa Esther A.N Cobbah and Kofi Baah-Boakye, Business Development Manager, received the award on behalf of Stratcomm Africa.
Stratcomm Africa’s innovative work on the Ghana Garden and Flower Show was adjudged the winner among the category’s finalists which included some of the world’s leading agencies and organisations such as Edelman, Dell Inc, PPR Worldwide and BWR, HP Inc, UPS, MSL GROUP and Cone Communications, First Energy Corp, PMK BNC, Cone and Wolfe, Bacardi-Martini.
Stratcomm Africa was awarded for innovativeness demonstrated in the development and management of the Ghana Garden and Flower Show (GGFS) as well as the organisation’s ability to grow the show so rapidly in a short space of time.
In an interview after the event, Ms Cobbah said: “We are delighted to be receiving this award and grateful to PR News for the recognition. Stratcomm Africa remains committed to employing communication as a tool for national development and livelihood enhancement, particularly with regard to the issues of environmental conservation and poverty alleviation,” adding that: “This award is a good fifth anniversary present for the Ghana Garden and Flower Movement and it is for all who have worked hard to bring the Movement and the Show this far”.
Among other award winning organisations and agencies in various categories this year were Deloitte, Phillips, United Nations Foundation, KFC, IBM, Edelman and FleishmanHillard.
Meanwhile, the Institute of Public Relations (IPR) has congratulated Stratcomm Africa for the latest award. “Having followed the evolution of the Ghana Garden and Flower Show, we are convinced that the best is yet to come,” stated IPR President Elaine Sam in a message to Stratcomm Africa. “Your contribution towards improving the Environment of our dear country through communicating flower culture has touched many hearts. This award should spur you to higher achievements.”